Smudge with your finger. Hold to grow more cloud.
Smudge the cloud with your finger. Hold to build more volume. Use minus and plus to change its size. Escape returns the cloud to the sky.Touch the sky
Find the essence.Give it form.
Names, identities, websites and advertising campaigns.
Semyon Kirilin
Independent art director
I find what makes your project distinctive and express it through words and design. Strategy, naming and visual thinking come together as a coherent brand.
Art director: Friends, Voskhod, Leo Burnett, Braining Brands, Re:evolution, TWIGA
Cannes Lions Young Russia Gold 2016 Cannes Lions Young participant 2016
Communication Design Curator at HSE Art and Design School
What I can help with
Start with a name, rethink a brand’s identity or bring a complete project to life.
Work
Selected work across the years. Choose a discipline or search for a project.
Showing 12 of 90
BeelineYour voice
GoogleFind the places you need
SberdrugThe working day in one app
Betterhand / BHFTPeople and algorithms
FINPRPR for startups
McDonald’sMonopoly
SpartakA century of personal stories
IMENA / JTIEmployee recognition
Roll ExpressPan-Asian food in Kamchatka
BrodoA bar for kindred spirits
Jack-JackSound, light and rental
Buro 23A reassuring kind of cover
Brands I have worked with
SVOYSTWO.
My independent practice. I lead each project from our first conversation to launch, shaping the scope and bringing in specialists when the work calls for them.
Let’s meetThe shape of the practice
90projects in the public archive
2012—2026
Names, brands, campaigns and environments. Each cloud gathers one year’s work in a discipline. More projects make a larger, denser cloud; fewer make a lighter one. Select one to explore the work.
Choose a discipline to explore every project by year.
BHSAD, Wordshop, Scream and programmes in identity, multimedia and studio practice.
Gold at Young Lions Russia in Media. Participation in the international Young Lions competition.
Curating the communication design programme at HSE Art and Design School.
Before formal design education
From 2003 to 2011, I learned on the job in advertising agencies and publishing houses. The work ranged from designing backgammon for the Motorola V360 to packaging sets of bed linen.
Practice and teams
- 2018—
SVOYSTWO
Founder and creative director. An independent practice spanning strategy, naming, identity and implementation.
- 2023—2024
Xsolla Metasites
Art director. Interactive 3D worlds, identities for digital environments and project launches.
- 2021—2023
Game Garden
Creative director. Advertising ideas and creative production for mobile games.
- 2019—2020
SberDrug
Design director. App identity, design system and user interface.
- 2017—2018
Leo Burnett
Senior art director. Integrated campaigns and adaptation of international communications.
- 2016—2017
Friends
Art director. Google campaigns and communications across channels.
- 2015—2016
LYRA
Art director. Brand events and presentations for Hyundai, Volvo and Nespresso.