2022Identity / Strategy

Buro 23

A guardian angel in a single yellow stroke.

The mark on frosted glass: a number and a yellow halo

Calm, reliability, care.

The insurance bureau needed a clear, calm way to speak about protection. The guardian-angel metaphor was reduced to a single symbol: a yellow halo. It connects the name, numerals and pictograms, making the system recognisable without elaborate illustration. Restrained typography and a grey background leave room for a clear service message.

A small set of elements

Lowercase Aeroport and a white-grey-yellow palette establish a calm voice. Consistency matters more than the number of graphic devices.

Care as a constant symbol

The halo connects different insurance subjects. Messages can change their story while retaining one concise symbol of protection and a clear hierarchy.

A rule for social media

The original presentation defines an Instagram grid: light messages alternate with photography, while short headlines and the halo retain one voice. Light posts also vary, avoiding consecutive repetitions of the same typographic, icon or image treatment.

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