Let’s start with your idea. Tell me what you have in mind and how to reach you. We’ll work out the details together.
This form prepares a message. After reviewing it, send it through your email app or Telegram.
Tell me about your project and task. For example: “We are opening a café and need a name and identity.”
Budget, timing, audience and preferences. You can add these later.
Name, product and stage. Add a link if you have one.
Describe the people and their situation. What matters to them, and what gets in the way of choosing you?
How does a person benefit? What do you do especially well, and what evidence supports it?
Name, packaging, website, advertising, space or event. What exists already, and what should be kept?
What action or change do you want from people? How does that help the project? Share a starting measure if you have one.
Research, feedback, conversations and observations. Include links and flag what still needs testing.
Competitors and other ways to solve the problem, including doing nothing. Why do people choose them?
What should someone understand, feel and do? What promise can you deliver in practice?
The journey from discovery to purchase and use. Where is the experience good, and where could it improve?
Character, tone and two or three examples with reasons. What feels wrong? Any topics or promises to avoid?
Who contributes and approves? What constraints, essential materials and milestones should we account for?
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