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SVOYSTWO

Independent practice by Semyon Kirilin

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something yours.svoystwo@gmail.comRU
2018Advertising

Hennessy V.S.O.P

The art of taming the elements. Campaign art direction.

Art director, Publicis, 2018

Three campaign key visuals in a spatial presentation

Natural forces take shape.

At Publicis I was art director for Hennessy V.S.O.P’s 2018 “The art of taming the elements” campaign. The idea connects natural forces with the result of craftsmanship. Paired compositions provide a shared rule for key imagery and retail communication. The Hennessy Residence concept extends the theme through music, light and gastronomy.

Grapes, water and amber light: original key visual
Fire and copper: original key visual
Vineyard and barrel: original key visual
Palette-and-easel retail display based on the original design
Original pallet design
Original shelf-stopper artwork
Printed cards and a wooden easel
Bottle display with light-refracting facets
Original bar-card artwork
Residence website concept from the campaign presentation
Visualisation of the die-cut coaster and phone-camera interaction
Original contest concept from the presentation
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