SVOYSTWO
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SVOYSTWO

Independent practice by Semyon Kirilin

Let’s make
something yours.svoystwo@gmail.comRU
2018Naming / Identity

TVERTZ

Local character, precisely constructed.

The wordmark on an enamelled metal sign

Letters form a shield.

TVERTZ refers to Tver; T, V and E form a shield with a reference to the city’s coat of arms. Black and white with a single red accent support the strict geometry. The guide defines typography, photographic direction and grids. These rules give business material with varying amounts of information a consistent structure.

Emblem constructed from T, V and E
Emblem, paper and a red woven tab
Enamel and the shield’s metal edge
Original palette: the base and red accent
A paper spread with monochrome imagery
The shield on heavyweight canvas
Heading typography from the guide
Original presentation template on screen and a printed grid guide
Opening page of the presentation guidelines
Photographic style and text layout from the guide
Original grid and emphasis treatments
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NormVintage with a point of view