2020Advertising

Borjomi

A social-media visual concept: water, people and the city.

Original Borjomi grid: the system and its mobile feed

Freshness lives between the frames.

The 2020 Borjomi × Pichesky concept explores a livelier role in urban culture. Its strategy connects sincerity, mindfulness and collaborative projects. The visual system holds varied stories in one feed: colour and rhythm connect free cropping and collage. The proposed collaborations remain part of the concept.

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