FINPR
From a lunar emblem and identity to spaces, advertising and video.
Be visible and stay clear.
FINPR supports startups with public relations. Speed, expertise and openness find a visual expression in the moon seen in daylight. This metaphor defines the symbol and palette; changing phases and shades give the system variation. The identity extends into advertising, video and exhibition stands, retaining a light tone and clear hierarchy.
A changing sky
Daylight and sunset define the colour system’s range. Blue daylight, a pink-purple evening and a peach sunset give the system different gradients. The white emblem fades to transparency, letting its background remain visible.
Rhythm and hierarchy
Aeroport separates headlines, body text and supporting information. Changing the moon’s phase provides variation without a new symbol for every message.
Identity as navigation
Exhibition formats need to present FINPR’s offer quickly. The moon symbol, gradient and service frames organise information levels; the system extends to stands in Singapore and Dubai.
A seasonal occasion
The New Year series extends the lunar metaphor through snow, depth and phase changes. The occasion changes the story while retaining the brand’s quiet rhythm.
Different subjects, one rule
Advertising keeps a clear distinction between the promise and its details. Formats change proportions, while the moon and light palette connect the communication.
A conversation about the subject
Video covers connect a topic with its speaker. Headline hierarchy and a shared palette continue the identity while leaving the person an independent role.
The project continues
McDonald’sMonopoly
