Identity
A brand character people recognise at every touchpoint.
Approach
I explore the product, its audience and its context. I find a visual principle and develop it into a logo, typography, colour, photography, packaging and digital applications. Alongside the designs, you receive guidelines that help your team carry the work forward.
Deliverables
Visual concept and logo
Typography, colour and graphic system
Applications, photographic direction and guidelines
In practice
All work in this discipline
From brief to final work
- 01
Start with a conversation
We discuss the task, existing materials and expectations.
- 02
Define the scope
We agree on deliverables, milestones, timing and cost.
- 03
Develop and refine
We choose a direction, review decisions and prepare the final work.
Let’s start with your project.
Tell me what you have in mind. We’ll work out the next steps.