Advertising
An idea that carries through an entire campaign.
Approach
I find an insight and turn it into a creative concept. I develop it into a key visual, scripts, shoots, digital formats and outdoor advertising. I guide the visual quality throughout the process, from the initial proposal to production.
Deliverables
Creative concept and key visual
Scripts and art direction for shoots
A consistent set of campaign materials
In practice
All work in this discipline
From brief to final work
- 01
Start with a conversation
We discuss the task, existing materials and expectations.
- 02
Define the scope
We agree on deliverables, milestones, timing and cost.
- 03
Develop and refine
We choose a direction, review decisions and prepare the final work.
Let’s start with your project.
Tell me what you have in mind. We’ll work out the next steps.