Google. Quick search for the places you need
Art direction for a Google 360° campaign across film, outdoor, digital and print. Friends Moscow, 2016–2017.
Search begins with a human task
“Quick search for the places you need” is a Google 360° campaign about everyday tasks that lead people to search. As art director at Friends Moscow, I connected the story, setting and product’s appearance. The search bar became a shared principle across films, outdoor advertising and online banners: a specific need leads to a query and an action.
From a need to an action
Each story starts with a person’s specific need. The search bar turns it into an action; “Quick search for the places you need” connects the campaign.
One principle for 360°
Outdoor messages need to be read quickly; films can develop relationships and situations. Different contact times change the presentation while retaining the link between story and product.
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