Naming
A name that belongs to your business.
Approach
I start with the meaning of the product, the situation it addresses and the language of its category. I define criteria, explore several conceptual directions and present names with a rationale and examples of use. Trademark registration checks are arranged separately with a qualified specialist.
Deliverables
Conceptual directions and naming criteria
Names with a clear rationale
Guidance on using the name
In practice
All work in this discipline
From brief to final work
- 01
Start with a conversation
We discuss the task, existing materials and expectations.
- 02
Define the scope
We agree on deliverables, milestones, timing and cost.
- 03
Develop and refine
We choose a direction, review decisions and prepare the final work.
Let’s start with your project.
Tell me what you have in mind. We’ll work out the next steps.