SVOYSTWO
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SVOYSTWO

Independent practice by Semyon Kirilin

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something yours.svoystwo@gmail.comRU
2022Advertising / Identity

Sportmaster. Sport is always with you

Communications for the app and omnichannel experience.

The main message on an oversized poster

Anywhere. Anytime.

“Sport is always with you” presents Sportmaster beyond the store. The app icon connects each message to a specific service. Two visual directions were developed: a restrained composition with generous space and a dynamic typographic treatment. Both keep the message short and its link to the app clear.

The all-hours message at night
A short message in a pocket-sized print format
Repeated typography from the original presentation
Phrase and icon in the texture of sports webbing
Large-scale mark and type in a sports setting
Original layout with an enlarged athlete figure
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