Spartak / the centenary season
A pitch concept for the 2021/2022 season. The history of a century-old club becomes a supporter’s personal diary.
Being part of the centenary season stays with you forever.
In the BNSZAI + TWIGA concept, Spartak’s centenary becomes a fan’s personal story. A diary of the anniversary season can combine photographs, tickets, results and memories. A scrapbook principle links the club’s archive with individual experience. The diamond and short statements give this open-ended album a shared visual language.
The fan becomes a co-author
The anniversary diary allows personal photographs and notes alongside the club’s archive. The scrapbook principle leaves the story open to additions and rearrangement.
A shared symbol, a personal message
The diamond connects “1922”, “FCSM” and “Forever”. This variable vocabulary links a personal archive with belonging to the club.
A digital continuation
The digital album retains the same co-authoring principle. Dates, results and personal photographs become material for the season’s next page.
IMENA / JTIEmployee recognition
