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SVOYSTWO

Independent practice by Semyon Kirilin

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2016Events / Advertising

Genesis G90

A Genesis G90 launch concept: from the birth of a form to the reveal of a car.

The projection sphere before the vehicle reveal

The reveal becomes an event.

Genesis, meaning origin, became the theme for the G90 presentation concept. The scenario leads guests from generative art to the car’s reveal. Layout, projections and light form one progression, with a sphere as the central stage mechanism. This case presents an event proposal rather than documenting its production.

A reflective dome as a prologue
Light-based wayfinding leads to the next scene
The climax: two hemispheres and the car
Original reveal scene from the launch presentation
A new physical scenography model based on the original plan
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