2025Advertising / Events

Yandex Neuro. Neuro-sofas

Urban installation concepts developed with Wonder.

Neuro first, criticism second.

The “armchair expert” became a literal urban installation for Yandex Neuro. The idea pairs a familiar critical remark with the service’s answer. A sofa invites people into the role, while the answer’s digital language connects the object to the product. Different locations and a winter setting received variations of the concept.

Original projections and lettering placement

Rear lettering and the object's scale in an urban setting

Close-up of the mark, rounded form and surface

Two-colour version and the dialogue structure

White back, red sides and a freestanding remark

A snow sofa with coloured communication elements

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Yandex Neuro. Neuro-sofas

Neuro first, criticism second.

UdalA place to live