SVOYSTWO
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SVOYSTWO

Independent practice by Semyon Kirilin

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something yours.svoystwo@gmail.comRU
2025Naming / Identity / Strategy

Udal

A place to live at your own pace.

Final emblem on an enamel sign

Freedom with everyday comfort.

Udal is based on the freedom to live at one’s own pace, close to nature and convenient infrastructure. These qualities guided the name and logo. The search explored organic and modular forms; the final mark uses open proportions and the descriptor “a place to live”. Earlier directions remain exploratory concepts.

Final Udal logo and “a place to live” descriptor
Final letterforms as a sculptural oak object
Blind embossing on thick paper
Large-scale print on a linen screen
Engraving on a metal key tag
Frosted emblem on a clear glass partition
Early hypothesis: organic movement
Early hypothesis: modular geometry
Organic sign — early concept
Textile print — early concept
Emblem on a token — early concept
Modular pavilion — early concept
Printed edition — early concept
Modular objects — early concept

Original material

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