2025Identity / Advertising / Digital

Gazprombank. Retail to the maximum

Identity, photographic direction, campaign and landing page for an internship programme.

The campaign at an urban scale

You are the energy. We are your engine.

The “Retail to the Max” internship programme addresses people starting their careers. “You are the energy. We are your engine” pairs individual initiative with Gazprombank’s support. This relationship informs the hierarchy: an energetic first voice and a quieter response. Portraits, trajectories and colour connect the campaign with its landing page.

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