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SVOYSTWO

Independent practice by Semyon Kirilin

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2025Advertising / Events

ULTIMA × padel

Art direction for ULTIMA's presence in padel clubs.

Lounge: light and dark sides of one system

Different sides of you. One ULTIMA.

The ULTIMA padel-club concept is based on the Premier / Élite pair. Light and dark connect daytime play with an evening journey. The two-colour principle informs the environment, graphics and objects, while the court’s net becomes a typographic grid. The sporting context receives a distinct language within ULTIMA.

Translucent fabric above the court
Colour divisions in the original flag designs
Lettering woven into the net
Balls form a backdrop for the podium
Gift kit with two contrasting paddles
Graphite fading into ivory on paper
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