Carlsberg. Danish greeting
Russian adaptation of the international campaign featuring Mads Mikkelsen. Leo Burnett Moscow.
A Danish mood, in Russian.
At Leo Burnett Moscow I worked on the Russian adaptation of Carlsberg’s international campaign with Mads Mikkelsen. The task was to preserve the original’s cinematic style and irony while adapting local messages. Accuracy keeps the revised copy connected to an existing story.
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