Google. Find and share
Art direction for a Google 360° campaign across film, outdoor, digital and print. Friends Moscow, 2016–2017.
A choice to share
This part of Google’s campaign uses search to help people agree on a restaurant, a film or an evening plan. Different characters give the stories distinct tones. The product is explained through the characters’ task and next action, while “A find, not a search” connects the series. The work was developed at Friends Moscow in 2016–2017.
Find and agree
Finding a place is part of a shared task: choose something everyone will enjoy and share the discovery. This connects restaurant and cinema stories.
A short narrative
The eight-second tom yum banner connects desire, query, map and closing line. Its short running time requires a clear next step in each state.
Other Google campaigns
Next project
GoogleFind a way around traffic
