2024Identity

SO:USE

Business and art find a shared language.

Where two worlds meet.

SO:USE connects brands with local artists and makers. Their meeting informs a symbol of overlapping circles. The identity provides a structure for varied work: a grid, expressive serif typography and green palette connect the material, with red marking accents. Each author retains an individual voice within the agency’s shared language.

The agency mission and original circle composition

Protective cloth and an art-object crate

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SO:USE

Where two worlds meet.

Park ProductionPresenting a future shoot