SVOYSTWO
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SVOYSTWO

Independent practice by Semyon Kirilin

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something yours.svoystwo@gmail.comRU
2021Naming / Identity / Advertising

Alive

Naming and a visual system for a life-management service.

The spectrum Alive wordmark on a cloth cover

Your own life comes first.

Alive comes from alpha life: making one’s own life a first priority. The project connects habits, movement, play and community. The idea of action continues through the 2019 search, 2020 films and 2021 refresh. The symbol’s geometry, graphic rhythms and colour connect the brand’s different stages.

The 2021 gradient wordmark
Icon and wordmark on a launch screen
The fine-line aperture symbol interpreted in glass
Habit tracker in an everyday setting
Cards for process, environment, progress, reward and competition
Original palette of the earlier system
Original typography and hierarchy
Diagonal stripes and wordmark on textile
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