2020Digital / Identity

Ceremony

Website design for Ceremony and crystal accessory studies.

The Ceremony opening screen from the original design

Crystal as a space on screen.

For Ceremony, the website became the brand’s main space, bringing together crystal objects, craftspeople and the story of the material. Large photography, delicate lettering and freely arranged screens express transparency and intricate facets. The page moves from the object to tradition, craft and the collection. Alongside it, accessory forms were explored through a goose’s neck, birch and iceberg as independent object studies.

The website as the main brand medium

The source contains two long-page studies, one with dark crystal and one with pink crystal. A large object becomes the opening-screen background; the scale then changes as the page moves through the material’s history, craft and collection. The montage connects different photographs through shared typography and navigation along the edge.

One principle, different screens

Separate Tradition and Shop studies explore crystal photography as the interface background. Headings, fine borders and the symbol retain the system as the background changes from light to black. These are design variants from the original file.

The system on a small screen

The mobile studies arrange the sections vertically. The menu uses a mint background and the full wordmark; the product screen keeps the large photograph and outlined action. Shared identity elements connect the two scales.

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