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SVOYSTWO

Independent practice by Semyon Kirilin

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something yours.svoystwo@gmail.comRU
2021 / 2026Digital / Advertising

Vee Helps Paws

A content system for volunteers: recognisable graphics support stories about animals and ways to help.

Original carousel presented as a physical sequence

More time to help animals.

Vee Helps Paws’ system supports adoption announcements and explanatory posts. Three characters and a soft palette provide a repeatable language for volunteer content. Each animal and its verified information remain the foundation of the story. In the next stage, AI assists with drafts and the team reviews them before publication.

Photograph, identity and content format
Original Molly post
Molly’s story on a new fabric display
Five ways to help in one guide
A new tactile interpretation of the three characters
The mark and palette as physical materials
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