SVOYSTWO
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SVOYSTWO

Independent practice by Semyon Kirilin

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something yours.svoystwo@gmail.comRU
2022Identity / Strategy

Simple Sport

Sport, made simpler.

Large wordmark and a rhythm of sports emblems

Wide letters. A quick message.

Simple Sport’s refresh had to accommodate news, quotes, statistics and photography. The solution was a set of editorial rules rather than a single layout. Contrasting typography sets the pace, colour distinguishes different treatments and short symbols connect the formats. Content can change while the sports publication retains its character.

Original Instagram grid and profile screen from the guidelines
Original Cyrillic wordmark
Typographic grid and headline scale
Quotes: wide type and a compact composition
News: headline, photography and statistics
Statistics: numbers become graphics
Photography and headlines: post variations
The original message in a large printed format
The media identity in a working setting
Knitted scarf with the wordmark and pattern
Heat-transfer print, perforation and branded tape
Football jersey concept: three kits for one team
Original author-created AI beer packaging visual from Figma
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