2024Identity / Strategy

Severny Rif

Every sound has its own shape.

Vinyl sleeve: aurora inside the letters

Different letters. One aurora.

Severny Rif’s identity combines letters with different personalities into one name. The northern lights provide a connecting device: a blurred photograph supplies a gradient for each new communication. The name can appear in full, become individual symbols or form a pattern. The information layer stays restrained alongside the expressive logo.

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