2018Advertising

Omnicomm / slogans

A slogan system for vehicle telematics.

The market-founder headline at architectural scale

Complex business, direct language.

Omnicomm’s slogans translate a complex telematics service into short messages. The series develops the company’s experience, customers’ growth and equipment reliability. The main rule is a strong headline supported by a specific explanation. An expressive line stays connected to the substance of its promise.

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