Locato
Naming and identity for a transport-monitoring service.
A wheel becomes a radar.
The transport monitoring service received the name Locato and a “wheel-radar” symbol. Open arcs connect movement with observation and inform the pictograms and pattern. A black-and-white structure organises information, with green accents marking priorities. Presentation grids and typographic roles define the system for continued use.
Next project
OmnicommNames for a product family
