Le Charlatan
Identity, packaging and a website for a sock brand with a voice of its own.
A small object with a voice.
Le Charlatan brings together a sock brand’s identity, packaging, shoots and website. Breaks in the letters provide a concise recognisable device. The black-and-white system gives the collections freedom, with distinct street and still-life shoots. A loose website grid connects a visual diary with product selection and checkout.
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