2020Identity

Vasilkovo Pole

Marks for a charitable foundation and a Kineshma community choir.

Foundation wordmark on a linen cover

Disciplined letters. The warmth of a shared voice.

Different identities were developed for the Cornflower Field foundation and choir. The foundation preserves cultural heritage, so its mark takes a strict form in white and cornflower blue. The choir’s name changes shape like a mouth singing. Different purposes led to different visual principles.

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