My name is Semyon Kirilin.
I’m a founder of the communication bureau SVOYSTWO.
SVOYSTWO — is the Russian word for property and also
a notion of kinship beyond blood — a personal way
of relating to what you do.
Products have features — brands have properties. Those properties are what turn a product into
a brand.
We work at that level, designing brand systems
as if we were building them for ourselves, and we enjoy helping both early-stage teams and large,
established brands.
I’m a founder of the communication bureau SVOYSTWO.
SVOYSTWO — is the Russian word for property and also
a notion of kinship beyond blood — a personal way
of relating to what you do.
Products have features — brands have properties. Those properties are what turn a product into
a brand.
We work at that level, designing brand systems
as if we were building them for ourselves, and we enjoy helping both early-stage teams and large,
established brands.
2003-11: Playing with fonts and colours [CV]
11-12: Jagermeister thermo-sensitive package, BHSAD, Barberbox — futuristic robotic barbershop, Bones font, Dogville and Taxi driver posters, Evolution of writing
13-14: Irony, Special projects, Rundl identity, Le Charlatan socks brand identity
15-16: Moscow Museum brochure, Dante — 750, Hyundai Genesis launch, Wordshop, Flagman Nespresso boutique theatrical opening, Gold Young Cannes Lions Russia, Cocaine salary calculator, Volvo S90 Reveal
17-18: Multimedia communications, Advertising, NCWC, Identity for bloggers agency Players, slogans for Omnicomm, Scream School, Google 360 campaigns, Video and navigation namings for Omnicomm, Locato naming, identity, website, Website Bird&Carrot, Mixrent brand and identity, Naming and identity for vintage boutique Norm, Tvertz naming and identity
19-20: OMG men florist naming and logo, Daily water intake logo and label, Z8 VR club identity, Goodman carpentry, Outlaw movie logo, titles and posters, Redsmm identity, Bang-Bang, Red line creative agency identity, Cornflower field orthodox fund logo, Photocubic poetry identity, SMM for YouDrive, Pyaterochka, Borjomi, Brodo bar naming and identity, Dream bar logo, Jack-jack event rental service naming and identity, Ceremony website and accessories
21-22: Naming, movies and identity for Alive, Moon identity for Finpr, Ura! Dostavka. Naming and identity, Naming Home 1913, 150+ creatives for Game Garden, Spartak 100, Microbranding for insurance Buro 23, Sportmaster Omni, Logo for DR417, Sberdrug app identity, Rebranding SIMPLE SPORT
23-24: Roll Express, Rosgoscircus, Severniy Rif, X.LA Metasites, Park Production, So:Use, Growbox, Vinho Bropical, BHFT, Cat-o-key, Eternity, Melomantra, 80.LV, Adluxe, Жук
2025: MUGZ identity, website, Удаль naming & logo, Yandex Neuro BTL, JTI rethinking and style for employee awards, Yandex ULTIMA BTL art-direction, GPB HR identity, landing, campaign, Piki naming, branding, identity, Finpr digital campaigns and presentations, Beeline HR Identity, Eternity auction campaigns and website, Mera/Мера naming
2026: Kaiference 2026 — Attention, Pyaterochka HR Campaign, CHIZHIK HR Identity
11-12: Jagermeister thermo-sensitive package, BHSAD, Barberbox — futuristic robotic barbershop, Bones font, Dogville and Taxi driver posters, Evolution of writing
13-14: Irony, Special projects, Rundl identity, Le Charlatan socks brand identity
15-16: Moscow Museum brochure, Dante — 750, Hyundai Genesis launch, Wordshop, Flagman Nespresso boutique theatrical opening, Gold Young Cannes Lions Russia, Cocaine salary calculator, Volvo S90 Reveal
17-18: Multimedia communications, Advertising, NCWC, Identity for bloggers agency Players, slogans for Omnicomm, Scream School, Google 360 campaigns, Video and navigation namings for Omnicomm, Locato naming, identity, website, Website Bird&Carrot, Mixrent brand and identity, Naming and identity for vintage boutique Norm, Tvertz naming and identity
19-20: OMG men florist naming and logo, Daily water intake logo and label, Z8 VR club identity, Goodman carpentry, Outlaw movie logo, titles and posters, Redsmm identity, Bang-Bang, Red line creative agency identity, Cornflower field orthodox fund logo, Photocubic poetry identity, SMM for YouDrive, Pyaterochka, Borjomi, Brodo bar naming and identity, Dream bar logo, Jack-jack event rental service naming and identity, Ceremony website and accessories
21-22: Naming, movies and identity for Alive, Moon identity for Finpr, Ura! Dostavka. Naming and identity, Naming Home 1913, 150+ creatives for Game Garden, Spartak 100, Microbranding for insurance Buro 23, Sportmaster Omni, Logo for DR417, Sberdrug app identity, Rebranding SIMPLE SPORT
23-24: Roll Express, Rosgoscircus, Severniy Rif, X.LA Metasites, Park Production, So:Use, Growbox, Vinho Bropical, BHFT, Cat-o-key, Eternity, Melomantra, 80.LV, Adluxe, Жук
2025: MUGZ identity, website, Удаль naming & logo, Yandex Neuro BTL, JTI rethinking and style for employee awards, Yandex ULTIMA BTL art-direction, GPB HR identity, landing, campaign, Piki naming, branding, identity, Finpr digital campaigns and presentations, Beeline HR Identity, Eternity auction campaigns and website, Mera/Мера naming
2026: Kaiference 2026 — Attention, Pyaterochka HR Campaign, CHIZHIK HR Identity
Student
12 — British Higher School of Art & Design Visual Communications by Leonid Slavin
13 — Moscoding School HTML/CSS by Zakhar Day
14 — Ermolaev Bureau Principal Identity by Vlad Ermolaev
15 — Wordshop Art Direction by Leonid Feigin
16 — Scream School Multimedia Communications by Dmitry Karpov
16 — Moscoding school Multimedia Art by Ildar Yakubov
17 — Golden Bee Design Academy Montenegro by Sergey Serov and Marat Guelman
19 — Bangbang My Own Studio by Dmitry Sulliwan
Tutor
22 — Communication design at HSE Art & Design School
23 — Communication design at HSE Art & Design School Distant
Skills
Brandmaking. Design and creating of everything. Identity. Typography. Publishing. Digital. Advertising. Production. Events. Scripts. Performance. Consulting. Naming. Strategy. Creative. Animation. 3D. Non-Standard. Concepting. Workshops. Lectures. Mentoring.
12 — British Higher School of Art & Design Visual Communications by Leonid Slavin
13 — Moscoding School HTML/CSS by Zakhar Day
14 — Ermolaev Bureau Principal Identity by Vlad Ermolaev
15 — Wordshop Art Direction by Leonid Feigin
16 — Scream School Multimedia Communications by Dmitry Karpov
16 — Moscoding school Multimedia Art by Ildar Yakubov
17 — Golden Bee Design Academy Montenegro by Sergey Serov and Marat Guelman
19 — Bangbang My Own Studio by Dmitry Sulliwan
Tutor
22 — Communication design at HSE Art & Design School
23 — Communication design at HSE Art & Design School Distant
Skills
Brandmaking. Design and creating of everything. Identity. Typography. Publishing. Digital. Advertising. Production. Events. Scripts. Performance. Consulting. Naming. Strategy. Creative. Animation. 3D. Non-Standard. Concepting. Workshops. Lectures. Mentoring.
ADVERTISING 360
360
ADVERTISING
Google — Quick search for right places
art-direction, 360
Google — Find by you, share with your friends
art-direction, 360
Google — Less trafic jams on your way
art-direction, 360
Zhatetsky Gus & Carlsberg
art-direction, 360
Zhatetsky Gus — Preproduction
Carlsberg — Adaptaton for the Russian market